Organisers of the Wear It Pink campaign were in Parliament recently to promote the event.
The annual campaign, which is now in its tenth year, encourages people to wear pink clothing to raise awareness and funds for breast cancer. This year’s Wear it Pink day will be held on 26 October.
The campaign is the biggest fundraising event for the Breast Cancer Campaign charity. Last year Wear it Pink raised over £2 million with money helping to pay for equipment, and to fund research towards tackling the disease.
Wear it Pink is a fun campaign with a serious message. Every year more than 48,000 women across the UK are diagnosed with the breast cancer and one in eight women will be diagnosed with the disease in their lifetime.
The money that Wear it Pink raises is helping to make the difference, funding the research which has allowed earlier diagnosis, improved treatment and greater understanding.
I am delighted therefore to help raise awareness of breast cancer, and would encourage people to Wear It Pink on 26 October.