On Friday 25 October, the charity is encouraging people to wear something pink and donate £2 to help tackle breast cancer. It is not just about individuals and the Wear it Pink site has some great ideas about promoting the campaign in workplaces and schools.
Every year in Scotland around 4,400 people are diagnosed with breast cancer, including around 25 men, and sadly around 1,000 people die from the disease.
The Breast Cancer Campaign raises money to fund research that improves our understanding of the disease, helping to improve early detection and treatment of the disease. The charity also provides information on breast awareness and support for people living with the disease from diagnosis onwards.
Over the last 10 years, Wear it Pink has raised £23m to help support this work and I am happy to continue supporting the campaign to give researchers the best possible chance to find a cure.
To find out more about the campaign and how you can take part, visit the website here.