In the build up to the big day, the campaign visited Parliament to encourage MSPs to get involved.
Wear it Pink is a fun campaign with a serious message. Every year 47,700 women are diagnosed with breast cancer and one in eight women will be diagnosed with the disease in their lifetime.
Last year Wear it Pink Day raised over £2 million, helping to pay for equipment and to fund research which is helping to combat breast cancer. This effort is making a difference allowing earlier diagnosis, improved treatment and greater understanding of the disease.
There has been considerable progress made in the last twenty years, but the work is not finished, and the raising of funds and awareness are still incredibly important.
I am delighted therefore to help raise awareness of the campaign and would encourage people in the Lothians to Wear it Pink on October 28th to raise money for the campaign.